In doing so, John has honed a particular and pragmatic skill base; travelling, living and working with the craftspeople of our planet.
These travels not only establish a better understanding of global resources but also the relevance a design can have to our global environment; creating and perhaps rediscovering unique ties directly between makers, designer and buyers; having a hand in each of the processes allows for an undiluted and "real" conduit
from production to the end user with genuine responsibility and accountability.
Reeves' tenet of designing not for the trend but with longevity in mind, continually striving to create timeless pieces that are not for the short term return in the market. In doing this he has developed a focused atelier with strong ties to production that nurtures honest, quiet research, ensuring deeper context and relevance as the portfolio evolves.
This has set the standard for refinement, high quality and the essential and ever important relationships with our manufacturers.
“The idea of experimenting and pushing production techniques is very much a part of REEVESdesign and is integral to the Louis
design, which of course is a turned leg simply split into quarters. The inspiration for this was not only literal, in splitting the turned leg, but also metaphorical by splitting the past open to form a new idea."
"Living in a world that seems to be focused more and more on “the moment”, I believe
designing with a respect and reverence for what has gone before keeps us mindful of where we’ve come from and what we really need. Ensuring that design evolves not only through materials and production processes but also under the direction of culture."
In doing so, John has honed a particular and pragmatic skill base; travelling, living and working with the craftspeople of our planet.
These travels not only establish a better understanding of global resources but also the relevance a design can have to our global environment; creating and perhaps rediscovering unique ties directly between makers, designer and buyers; having a hand in each of the processes allows for an undiluted and "real" conduit from production to the end user with genuine responsibility and accountability.
Reeves tenet of designing not for the trend but with longevity in mind, continually striving to create timeless pieces that are not for the short term return in the market. In doing this he has developed a focused atelier with strong ties to production that nurtures honest, quiet research, ensuring deeper context and relevance as the portfolio evolves.
This has set the standard for refinement, high quality and the essential and ever important relationships with our manufacturers.
“The idea of experimenting and pushing production techniques is very much a part of REEVESdesign and is integral to the Louis design, which of course is a turned leg simply split into quarters. The inspiration for this was not only literal, in splitting the turned leg, but also metaphorical by splitting the past open to form a new idea."
"Living in a world that seems to be focused more and more on “the moment”, I believe designing with a respect and reverence for what has gone before keeps us mindful of where we’ve come from and what we really need. Ensuring that design evolves not only through materials and production processes but also under the direction of culture."
Vietnam International Furniture & Home Accessories Fair (VIFA).
In collaboration with SUNBRELLA outdoor fabrics we exhibited at our CAST outdoor collection complete with cushions and covers by SUNBRELLA and Quick Dry Foam.
New product launched here - CAST Sun Lounger.
International Furniture Fair Singapore (IFFS).
In celebration of over 10years of the Louis Collection, we launched Louis Solid Wood - in solid FSC Walnut and FSC Oak, including a Louis Four Poster bed with Ombre lacquered posts.
Successful launch of the Talon Petite Lounge chairs - a more compact lounge chair that is complemented with companion Talon Ottoman, ideal for smaller rooms and hotel use. Also the launch of the Pinlock Shelving, a modular system of shelving for creating a library nook or cosy space demarcated by connectable shelves with the innovative Pinlock.
Heal's 100 - winner.
Heal's celebrate the top 100 Iconic designs of it's 200+ years history as curated and judged by Magnus Englund of Skandium.
Honoured to be selected with my Louis Console Table.
Winner - Furniture Designer of the Year 2016 - Acquisitions International.
Winner - Furniture Designer of the Year 2016 - Corp America Boardroom Elite